Your RSS Marketing Strategy: Deciding How To Deliver Your RSS Content
You are interested in RSS marketing, but it seems like many options of how to do it or you never come from simple RSS feeds that simply do not seem to be the approach you are looking for.
The problem with most RSS marketing plans is that marketing does not really go beyond providing a simple RSS feed for all new online or blog. But since you read this column for a moment, you now know that RSS offers a lot more.
To begin properly, you must properly program your RSS marketing strategy, starting with deciding how you will deliver your RSS content.
The right way to follow, even if you start only by a simple RSS strategy, you must provide individual RSS feeds for:
-> your individual target audience,
-> your different types of content and
-> even your different content subjects.
Think about this as a continuous list of how to develop your RSS strategy.
-> The target hearings begin by listing the target hearings you want to deliver your content via RSS. Each of your audiences has different content needs, which makes it possible to create different groups of RSS feeds to create for these target audiences. A group for the media, the other for your employees, the other for the general public, the other for your existing customers and so on. You can even go further and divide your masters into subgroups, depending on their interests in force.
-> Content types now consider the different types of content you want to deliver to these audiences. For example, your latest news, your blog items, your control elements, your press releases, your podcasts, the latest messages from your forums, direct communication messages, etc. In most cases, these types of content do not mix well together. If someone wants to receive your blog updates, which are filled with personal opinions and comments from representatives of your business, they do not want to receive press releases from your business.
If someone is interested in what's going on in your forum and what are the last forum posts, they do not want to receive from your articles in the same way in the same RSS feed, simply because these two types of content are so different. Etc. Essentially, you will need to provide separate foods for each of the different types of content and you will need to determine the types of content you want to deliver to each of your target audience groups and subgroups.
-> Content subjects finally examine each type of individual content for each individual target audience and break more on the subject of the content, if necessary. And if you try to cover many different topics for each type of content, you will need to provide different RSS feeds for these different topics because, again, people interested in the subject A are not necessarily more interested in topic B.
Although it may seem complicated, it's really easy once you start doing it.
The goal is that it concerns the choice of your subscribers of what they subscribe. Instead of forcing them to subscribe to everything, let them subscribe only to what they want and need.
Simple, right?
Remember that you should only break that as far as it makes sense, keeping in mind the actual content that your target audiences wish you.
Depending on your business, you may need to communicate with a target audience, to deliver only one type of content and to deliver only one content subject for this target audience.
Decide how you will deliver this content
Once your RSS content is mapped, you must determine how you will make this content available for your target audience. This is particularly important because it will influence the tools you need to start with the RSS publication.
One size - All RSS feeds
This is almost as standard as possible - publish an RSS feed to meet the needs of all your target audiences both or more publications.
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